Talk to the folks at Taco Bell and you realize that this isn’t just a Mexican quick-service restaurant (QSR) business. Instead, this Irvine, Calif., company (a subsidiary of Yum! Brands) angles to be a culturally-centric lifestyle brand with the credo: “Live Mas.” Put into words, it’s a call to live a life worth sharing and try new experiences.

Differing attitudes ring particularly true for spicy, bold and ethnic flavors, with millennials twice as likely as baby boomers to order ethnic foods at least once a week.

As part of the global company’s mission of inspiring healthy living around the world, the Omega Blend was developed to offer a proprietary combination of omegas from natural, whole food sources that support a broad array of benefits, such as heart, brain, joints, skin and eye health.

Prepared Foods talks with JBT/ Avure Technologies Vice President and General Manager Jeff Williams about high pressure processing (HPP) technology, new product development and a newly formed “Cold Pressure Council.”